by Madi McCusker | Jun 27, 2017 | Messaging/Copywriting, Most Current
In the last half century, marketing has seen a 180 degree pivot in consumer expectations and authority. The power has shifted from the hands of marketing companies to the key-tapping fingertips of consumers. What’s more: research shows businesses have roughly 7...
by Bill West | Jun 21, 2016 | Content Strategist in Reno, Copywriting Reno, Most Current, Reno Marketing, Uncategorized
Your content means nothing if you don’t appropriately package it for potential clients. If you feel your content isn’t getting the attention it deserves, there may be one undervalued detail you are missing: calls to action. A call to action in its most simple...
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