What do you get when you have salsa with killer flavor, delicious ingredients, and an obsession with putting salsa on every single meal? Killer Salsa.

Gaining new owners in 2019, Killer Salsa was set forth on a path toward some massive growth but they knew they needed to give the brand some love before expanding and getting their salsa on shelves across the region. Starting with a deep dive into the existing brand, the Bareknuckle team performed a Brand Scan to pull out all of the details that made Killer Salsa a staple for northern Nevada for so long. After really getting to know the ins and outs of this company, we created brand messaging that really showed that spicy personality. There was something else that needed some spicing up too, the Killer Salsa visual brand. Modifying the characters, determining brand colors, and bringing it all together into a brand new face, the custom Killer Salsa logo was sure to stand out on store shelves.

• Rebrand
• Logo Redesign
• Brand Messaging
• Website Design
• Product Labels

From the Code:

 The key to taking your meal from good to killer? Simplicity. That’s why we use simple ingredients you can find in your garden (or the grocery store—no judgement). We make homestyle salsas that punch up your meals without overpowering.  

Our salsas are made using the same homestyle recipes founder Fran Pritchard whipped up for her customers back in 1992. No fats, no frills, no additives. Killer Salsa sticks with high quality, robust ingredients, the fewer the better.   

Doctor up your eggs. Liven up your dips. Take your hummus for a spin. This is your meal, make it killer. 

See more on their website: https://www.killersalsa.com/