by Bill West | Aug 2, 2016 | Brand This, Branding Reno, Reno Graphic Design, Uncategorized
For the next couple of months we’ll be hitting on logos. And we don’t mean we’ll be taking them out for drinks — we do that with YOU. Our team has extensive experience with design, and we’d like to slide some insider’s knowledge your way. If you’re...
by Bill West | Jul 26, 2016 | Brand This, Most Current, Reno Marketing, Uncategorized
The Business Naming Dos, The Business Naming Don’ts You and your spouse have probably had baby names picked out since before the positive test. You’ve shuffled through this pet name and that one to find just the one that fits the face of your furry new friend....
by Madi McCusker | Jul 19, 2016 | Brand This, Reno Marketing, Uncategorized
When Faulkner famously advised, “kill your darlings,” we’re pretty sure he was talking to business owners. 10 years ago you chose a name for your business. You may love it, but that doesn’t mean it works anymore — or that it ever did. You want to grow, and you...
by Bill West | Jul 1, 2016 | Brand This, Content Strategist in Reno, Market That, Reno Marketing, Uncategorized
It’s All in the Creative Business Name (Not Really). In the game of business naming the hunt for a clever, meaningful name can lead you down a rabbit hole of trending words and hyped up methods. “Creative” is one of those buzzwords that misleads business owners...
by Bill West | Jul 1, 2016 | Brand This, Branding Reno, Content Strategist in Reno, Reno Marketing, Uncategorized
Choosing a name for your business can be overwhelming— you have this great business, you just don’t know what to call it. You don’t want to choose a generic name by slapping together your region and industry– think Tahoe Mechanic. But you don’t want to confuse...
by Bill West | Jun 21, 2016 | Content Strategist in Reno, Copywriting Reno, Most Current, Reno Marketing, Uncategorized
Your content means nothing if you don’t appropriately package it for potential clients. If you feel your content isn’t getting the attention it deserves, there may be one undervalued detail you are missing: calls to action. A call to action in its most simple...
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