by Bill West | Jul 1, 2016 | Brand This, Content Strategist in Reno, Market That, Reno Marketing, Uncategorized
It’s All in the Creative Business Name (Not Really). In the game of business naming the hunt for a clever, meaningful name can lead you down a rabbit hole of trending words and hyped up methods. “Creative” is one of those buzzwords that misleads business owners...
by Bill West | Jul 1, 2016 | Brand This, Branding Reno, Content Strategist in Reno, Reno Marketing, Uncategorized
Choosing a name for your business can be overwhelming— you have this great business, you just don’t know what to call it. You don’t want to choose a generic name by slapping together your region and industry– think Tahoe Mechanic. But you don’t want to confuse...
by Bill West | Jun 21, 2016 | Content Strategist in Reno, Copywriting Reno, Most Current, Reno Marketing, Uncategorized
Your content means nothing if you don’t appropriately package it for potential clients. If you feel your content isn’t getting the attention it deserves, there may be one undervalued detail you are missing: calls to action. A call to action in its most simple...
by Bill West | Jun 8, 2016 | Brand This, Branding Reno, Content Strategist in Reno, Reno Marketing, Uncategorized
Naming your business lays the foundation for the success of your company. With that said, your business name shouldn’t be chosen haphazardly just for the sake of having something to slap on your storefront. Understanding the product or service your company provides...
by Bill West | May 24, 2016 | Branding Reno, Most Current, Reno Marketing, Uncategorized
This week, we are giving a shout-out to our visionary client, Caliber Hair & Makeup Studio. The stylists at Caliber have a clear creative ambition and Bareknuckle has taken great joy in giving fine-toothed strategy to polish their brand and reveal their expertise...
by Bill West | May 10, 2016 | Brand This, Branding Reno, Content Strategist in Reno, Reno Marketing, Uncategorized
Impact, it’s the trace you leave after a first impression. Whether that impression comes from your business card, website, or through a conversation between friends, knowing your element and style as a business is the first step to packing a serious punch. What’s...
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