by Bill West | May 24, 2017 | Brand This, Branding Reno, Most Current
Last week we broke down the arty sciency strategy behind minor tweaks and how (and under what circumstances) they can be just as effective as a rebrand. This week, we want to dive into the wondrous world of a rebrand, and specifically how a local company decided to...
by Madi McCusker | Apr 12, 2017 | Branding Reno, Most Current
Crafting A Tagline: The Art, The Science, The Strategy All household brands began from start ups, and their path to the top is paved in unforgettable taglines. While some household brands are blessed with the timelessness of a single tagline, other equally large...
by Bill West | Jan 2, 2017 | Brand This, Branding Reno, Content Strategist in Reno, Reno Marketing
Brands aren’t just for big corporations. In fact small businesses benefit greatly from brands, especially in highly saturated markets — food, beauty, bars, artisan you-name-it’s, you get the idea. It’s simple: small business with big voices get bigger audiences...
by Bill West | Dec 14, 2016 | Brand This, Branding Reno
If a website isn’t optimized, does it even exist? Hardly. Truth is, if Google doesn’t care about your website, then potential customers don’t know they can or should care. We recently just launched a new website for the enthusiastic, caring and devoted team of...
by Bill West | Oct 11, 2016 | Brand This, Branding Reno, Content Strategist in Reno
Unless you’ve been hiding out in the 19th century, you’re well aware that a brand is comprised of much more than a logo and brand colors. It has a voice, it has influence on sales and culture, and it has a reputation to uphold, so it’s wise to be aware of what it’s...
by Bill West | Sep 27, 2016 | Branding Reno, Let's Get Digital, Messaging/Copywriting, Most Current, Reno Marketing
We’ve been pretty busy over the last few months, introducing new talent to our crew, tightening up our procedures and partnering with more hardworking business owners–building a brand that jumpstarts their business. In these fast moving times, we’re looking back...
Recent Comments