by Madi McCusker | Jan 4, 2019 | Branding Reno
What is Authentic Marketing And Why Does It Matter in Branding? As a small business, following marketing trends can be an overwhelming task that usually gets stuck on the back burner. If you incorporate any marketing trend this year, turn to Authentic Branding and...
by Bill West | Dec 14, 2018 | Branding Reno
The 10 Types of Clients As Your Favorite Holiday Characters We love our clients. They are the spice in our eggnog, the pecans in our pie, the icing on our cut-out cookies. The best part about our clients is they’re all unique little snowflakes that give us joy in...
by Bill West | Dec 13, 2018 | Branding Reno, Content Strategist in Reno
Be Smart With Your Information: How To Position Your Brand For More Sales By Sharing Less In this Information age, customers have immeasurable authority over brands, and they use it to make more informed purchasing decisions. Awesome for them. But as a small business...
by Bill West | Nov 29, 2018 | Branding Reno, Content Strategist in Reno
Crafting Your Brand Story | Brand Content Marketing Reno Marketing has seen a full 180 in the last decade. With a universe of information at our fingertips, we are much more attuned to promotional B.S. and expect substantial, emotional content from brands. Content...
by Bill West | Nov 16, 2018 | Branding Reno, Content Strategist in Reno
Boost Conversions, Start With Identifying Your Target Audience Let’s play a game. Take 1 minute and write down your target audience(s). What are their characteristics? List buying behaviors, lifestyle habits. and primary pain points. Are you having trouble...
by Bill West | Oct 12, 2018 | Branding Reno, Content Strategist in Reno
Does Your Brand Own Words? How To Choose Your Own Brand Words There comes a time in a brand’s life where it looks around and notices it has built a nice reputation for itself. It has loyal followers, an engaged community and a collection of words to call its very own....
Recent Comments