by Bill West | Feb 16, 2018 | Brand This, Branding Reno, Market That, Most Current, Reno Marketing
The panelists for our inaugural Brewing Up Business Presents: Drink and Learn Stuff are so good at self-promotion. We actually probably don’t even need to blog about them. However, we are going to be grilling them with questions at Cathexes LLC next week. Let’s get to...
by Madi McCusker | Oct 19, 2017 | Brand This, Branding Reno, Reno Marketing
Branding is about streamlining your company’s voice and leaving your mark on everything you touch, even the boring shit. A good brand can make formalities engaging while showcasing impressive attention to detail. Let’s take a look at some reputable brands that took a...
by Bill West | Sep 14, 2017 | Brand This, Branding Reno, Most Current, Reno Marketing, Uncategorized
Businesses who invest in their branding understand the role client experience plays in communicating what their brand stands for. The best brands craft how they want clients to enjoy each phase of that experience. Think about a mail subscription service like Dollar...
by Bill West | Jun 19, 2017 | Brand This, Most Current, Uncategorized
Questions every new business owner should ask when branding and marketing a new business in Reno. We are experiencing a surge in growth of new business in the Reno/Tahoe area. Major tech companies are flocking to grab a piece of the tax breaks while ambitious...
by Bill West | May 24, 2017 | Brand This, Branding Reno, Most Current
Last week we broke down the arty sciency strategy behind minor tweaks and how (and under what circumstances) they can be just as effective as a rebrand. This week, we want to dive into the wondrous world of a rebrand, and specifically how a local company decided to...
by Bill West | May 8, 2017 | Brand This, Most Current, Uncategorized
Does your marketing sound like a broken record? Does your logo look like a sad souvenir from the ‘90s? Do you have an awesome new service that doesn’t seem to mesh well with your current brand? Sounds like a brand refresh might be in order. Don’t fret, a brand refresh...
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