Rename It Right: Common Business Naming Mistakes
The Business Naming Dos, The Business Naming Don'ts You and your spouse have probably had baby names picked out since before the positive test. You’ve shuffled through this pet name and that one to find just the one that fits the face of your furry new friend....
Renaming Your Business: How to Hit Refresh the Right Way
When Faulkner famously advised, “kill your darlings,” we’re pretty sure he was talking to business owners. 10 years ago you chose a name for your business. You may love it, but that doesn’t mean it works anymore -- or that it ever did. You want to grow, and you want a...
The Creative Business Name: How Important is it?
It's All in the Creative Business Name (Not Really). In the game of business naming the hunt for a clever, meaningful name can lead you down a rabbit hole of trending words and hyped up methods. “Creative” is one of those buzzwords that misleads business owners to...
Business Name Ideas – How We Do It
Choosing a name for your business can be overwhelming— you have this great business, you just don’t know what to call it. You don’t want to choose a generic name by slapping together your region and industry-- think Tahoe Mechanic. But you don’t want to confuse...
Calls to Action: The Minor Detail You Should Never Forget
Your content means nothing if you don’t appropriately package it for potential clients. If you feel your content isn't getting the attention it deserves, there may be one undervalued detail you are missing: calls to action. A call to action in its most simple...
Looking for Business Name Ideas? Read This Case Study First
Naming your business lays the foundation for the success of your company. With that said, your business name shouldn’t be chosen haphazardly just for the sake of having something to slap on your storefront. Understanding the product or service your company provides...
Business Naming: How to Avoid Common Mistakes Choosing a Brand Name
Trouble Choosing a Brand Name? Avoid These Common Pitfalls The name of a business is more than just something that will be on your logo, and it sure as hell shouldn’t be a last minute thought. Business naming lays the foundation for the success and opportunity...
Badass Brand Alert: Caliber Hair & Makeup Studio
This week, we are giving a shout-out to our visionary client, Caliber Hair & Makeup Studio. The stylists at Caliber have a clear creative ambition and Bareknuckle has taken great joy in giving fine-toothed strategy to polish their brand and reveal their expertise...
Opportunity vs Distraction: The Key to Effective Marketing
Impact, it’s the trace you leave after a first impression. Whether that impression comes from your business card, website, or through a conversation between friends, knowing your element and style as a business is the first step to packing a serious punch. What’s...
Searching for Business Card Design? Think BIGGER.
6 Reasons Why You Still Need Business Card Design With smartphones, social media, and email at our fingertips at all times, the digital age might seem like it’s changing the way we network and communicate professionally. So do we still need to carry business cards...