Stay On Top: 13 Ways to Beat the New Facebook Algorithm
Since the new Facebook algorithm change, small businesses have been put on the back burner (Thanks a lot, Zuckerberg). In the social media world, small businesses rely on boosted posts and ads to get their content to more people. The new Facebook algorithm organizes...
Brewing Up Business Presents Drink and Learn Stuff: Meet the Panelists
The panelists for our inaugural Brewing Up Business Presents: Drink and Learn Stuff are so good at self-promotion. We actually probably don’t even need to blog about them. However, we are going to be grilling them with questions at Cathexes LLC next week. Let’s get to...
Doing Business In Reno: What Big and Small Businesses Ought to Know
Recently some big name corporations have discovered doing business in Reno might be the smartest business move since some guy "discovered" and promptly monetized the Paleo diet. Tech giants and start-ups alike have made Nevada their second home to take advantage of...
Branding The Boring Stuff: How Brands Spin Boring Into Gold
Branding is about streamlining your company’s voice and leaving your mark on everything you touch, even the boring shit. A good brand can make formalities engaging while showcasing impressive attention to detail. Let’s take a look at some reputable brands that took a...
No Client No Cry: Branding Your Client “Goodbye”
Businesses who invest in their branding understand the role client experience plays in communicating what their brand stands for. The best brands craft how they want clients to enjoy each phase of that experience. Think about a mail subscription service like Dollar...
Building Your Brand Voice – Branding and Copywriting Reno
Building Your Brand's Voice With Content Marketing and Copywriting If you wiped your brand’s name and logo from all your products and marketing tools, could your audience still identify your brand? Could your content be recognized by your audience as consistent, even...
Inbound Marketing vs Outbound Marketing: Finding Your Strategy
To Outbound or to Inbound ... … That is the uninformed question. Both Outbound marketing and Inbound marketing have their advantages and pitfalls. As a marketer, mastering the elements of both strategies allows you to mix and match to create the most beneficial...
The Benefits Of Content Marketing For Every Small Business
How To Start Using The Benefits of Content Marketing To Your Advantage You’re full of knowledge, why not share it? As an expert in what you do, you know what you’re doing—that’s why you’ve created an entire business around what you love and what you’re good at. Share...
Why You Need Great Business Copywriting For Your Small Business
In the last half century, marketing has seen a 180 degree pivot in consumer expectations and authority. The power has shifted from the hands of marketing companies to the key-tapping fingertips of consumers. What’s more: research shows businesses have roughly 7...
HELP: Marketing A New Business in Reno (And Anywhere Else, Really.)
Questions every new business owner should ask when branding and marketing a new business in Reno. We are experiencing a surge in growth of new business in the Reno/Tahoe area. Major tech companies are flocking to grab a piece of the tax breaks while ambitious...