by Madi McCusker | Aug 9, 2019 | Content Strategist in Reno, Most Current
Do You Know Your Brand’s Ideal Client Characteristics? I was walking down the street the other day and two kids were selling lemonade on the corner. There was a couple ahead of me, the kids stopped them and asked if they would like some lemonade. Then they...
by Madi McCusker | Jul 31, 2019 | Copywriting Reno, Messaging/Copywriting, Most Current
The Best Copywriting Practices Every Copywriter Should Know How do we find ourselves buying certain products? What did that brand do and say to get us to buy their product? When we make a purchase it’s because something caught our eye and made us interested in...
by Madi McCusker | Jul 24, 2019 | Most Current, Uncategorized
Three Types of Failure | The Importance of Failure In Business Failure is a scary word, especially in business. No one starts a business with the intention to fail, though failure in business is more common than you might think. You’re not alone in your fear. ...
by Madi McCusker | Jul 19, 2019 | Content Strategist in Reno, Messaging/Copywriting, Most Current, Uncategorized
How An Awesome Brand Messaging Strategy Will Help Tell Your Brand Story Have you ever been to a networking event where you’re meeting all kinds of fearless local business owners? Then you ask one of them what they do. They respond with the best 30-word elevator pitch...
by Madi McCusker | Jul 12, 2019 | Content Strategist in Reno, Most Current
Sales Funnel Content Marketing – How To Boost Your Conversion Rates Picture this. I was searching online for a better, louder, and actually waterproof speaker for my upcoming summer beach days. There were hundreds of different options and I was...
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