by Bill West | Feb 19, 2018 | Content Strategist in Reno, Messaging/Copywriting
Since the new Facebook algorithm change, small businesses have been put on the back burner (Thanks a lot, Zuckerberg). In the social media world, small businesses rely on boosted posts and ads to get their content to more people. The new Facebook algorithm organizes...
by Bill West | Feb 16, 2018 | Brand This, Branding Reno, Market That, Most Current, Reno Marketing
The panelists for our inaugural Brewing Up Business Presents: Drink and Learn Stuff are so good at self-promotion. We actually probably don’t even need to blog about them. However, we are going to be grilling them with questions at Cathexes LLC next week. Let’s get to...
by Bill West | Jan 23, 2018 | Branding Reno
Recently some big name corporations have discovered doing business in Reno might be the smartest business move since some guy “discovered” and promptly monetized the Paleo diet. Tech giants and start-ups alike have made Nevada their second home to take...
by Bill West | Sep 14, 2017 | Brand This, Branding Reno, Most Current, Reno Marketing, Uncategorized
Businesses who invest in their branding understand the role client experience plays in communicating what their brand stands for. The best brands craft how they want clients to enjoy each phase of that experience. Think about a mail subscription service like Dollar...
by Bill West | Aug 7, 2017 | Content Strategist in Reno, Copywriting Reno, Most Current
To Outbound or to Inbound … … That is the uninformed question. Both Outbound marketing and Inbound marketing have their advantages and pitfalls. As a marketer, mastering the elements of both strategies allows you to mix and match to create the most beneficial...
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